How to Get Star Rating in Google Search without Any Plugin?

How to Get Star Rating in Google Search without Any Plugin? | We bloggers always do hard work to get our site on top of the Google SERPs. But do you know just a simple trick can boost your rankings & provide you huge traffic from Google?

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So, today we will talk about How to Get Star Rating in Google Search, and obviously, it is without Any Plugin. That means you can use this trick on WordPress and Blogger both platforms. There is also a bonus point if you read this full article thoroughly.

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But before that we have to know what is Star Rating, why is it for, and which posts are eligible for this and the most common question is when we need schema in our article/post. Remember, using this trick to puzzle Google and other search engines may cause a penalization from them.

Let get started our topic How to Get Star Rating in Google Search without Any Plugin?

What is Star Rating in Google?

Well, to understand what is a Star Rating in Google, first you need to understand what is a schema. Because any star rating in Google SERPs is/are generated by a review schema code.

“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Founded by Google, Microsoft, Yahoo and Yandex, Schema.org vocabularies are developed by an open community process, using the public-schemaorg@w3.org mailing list and through GitHub.”

– Source: Schema.org

Well, then you have found something here that schema is used to serve the proper information on the internet, in short, it is used to highlight the correct and proper information in search results.

It is developed by the most common and popular search engines including Google, Yahoo, Bing, Yandex and etc. so they can highlight the correct information to the searcher.

But this schema code has huge guidelines to implement, if you do anything wrong then it will be treated invalid. You can check more on schema.org

Why Schema is for?

Schema is to highlight the correct and proper information to the searcher so that he/she can get his answer too quickly and the answer should be much much authentic.

Now, here we are talking about Star Ratings, so it comes under the Review Schema type, which is also known as Review Snippet.

Google Developers has clearly mentioned that where blog writers can use the schema and where not.

Here is a glimpse.

Google Review Snippet Types
Google Review Snippet Types

So, if your article/post category comes under the mentioned above then you can use the schema else don’t spam Google and searchers.

When An Article/Post Needs Schema Markup to Show Star Ratings in SERP?

At first, many times we have seen that our all articles or posts are don’t ranked on Google’s 1st Position or on the first page. In this case, simply ignore schema/ star ratings. Because hardly people would like to see the 2nd Page of Google Search and so on.

Simple will only help you to get better result when your article has the quality and has already filled the searcher query completely with most authentic information, and importantly when it’s ranking in Google’s 1st Page.

Agree with me? Let me know this in the comment box.

How to Show Star Ratings in Google Search (without plugin)?

Now it’s our final step when we are ready to show Star rating in Google Search result. But please read the above all for a better understanding of the total summary.

Here is how you can implement Review Snippet Schema in your article/post.

Step 1: Write Great Content

Write the content with great effort and make sure it has all the things which a user may need or may be come in his/her mind. Sometimes Google automatically featured those articles which has a great users impact for the great content. Make sure that your content comes under any of this categories to be eligible for a review snippet.

Review Snippet Eligible Content Types (including all sub-types)

  • Book
  • Course
  • Event
  • How-to
  • Local business
  • Movie
  • Product
  • Recipe
  • Software App

Step 2: Generate Review Schema Code

Next step is to generate a perfect review schema code for the article you have already written. In most of the cases bloggers use JSON-LD schema type code format. Because it is easy to understand and editable.

For example here is the review schema code for WordPress:

<html>
  <head>
    <title>Angry Birds</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "SoftwareApplication",
      "name": "WordPress",
      "operatingSystem": "WEB",
      "applicationCategory": "DeveloperApplication",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.6",
        "ratingCount": "8864"
      },
      "offers": {
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD"
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>

You can create your own custom code just by following the steps mentioned here

Step 3: Validate or Test the Schema Code

Before adding the code directly into your article you must have to validate it with the schema validator markup tool. It necessary because if there any problem in the code then you will be alerted. Test your schema code using Google Rich Results Test, a free tool by Google.

Google Rich Results Test
Google Rich Results Test

Note: Invalid schema codes create many problems. Better to have no schema code.

Step 4: Add Schema in article

Now it’s the time to add the Review Snippet code into your article. For WordPress users just use the Html block in the Gutenberg editor.

Wordpress Html Block Gutenberg Editor
WordPress Html Block Gutenberg Editor

For BlogSpot users, directly add this in page html.

That’s all. Now it’s the time to check how Google will view it.

Step 5: Search Console Validation

The final step is to validate the post/article from Google Search Console. If there is any error then you will immediately notified. So, don’t forget to live test the particular URL in GSC.

Google Search Console Validation
Google Search Console Validation

Bonus Tip:- If you’re a Rank math SEO Plugin user like me, then you will get an inbuilt option called schema. Just configure it properly and you’re all set. Check this official schema guide of Rankmath.

Some FAQs Regarding the Star Rating in Google Search

  1. Should I add star rating schema in all articles?

    No and never. Because not all the posts get ranked on Google’s 1st Page and not all the posts are come under the types mentioned in Step 1.

  2. Why I am getting error in Google Rich Results Test tool?

    It’s very common to all. With the error the Google Rich Results Test too also notify you on which line and why you have the error. Just correct it.

  3. Why I am getting yellow Warning in Google Search Console Live test?

    Some review snippets need additional data which are optional. Just an example: for a product review, the SKU value is optional. So, GSC may warn if it’s not present.

  4. I have added the review schema in my article. Still no star rating are showing up in Google SERP?

    Please check A) The article type matched as mentioned in step 1, B)The schema code is correct, C) Validation passed by GSC, D) Article ranking in Google’s 1st Page.

So, I think it’s all done. Please follow BloggingSikho – Quora Space for interesting tips & tricks of Blogging.

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